To explain the importance of CRO for your ecommerce website, let us first define what CRO is and how is it essential.
What is CRO (Conversion Rate Optimisation)?
It is the organised method of increasing the percentage of website visitors who perform a specific action such as creating an account, signing up for the newsletter, or buying a product. In CRO, you understand a customer’s journey on your site, their actions, and the reasons that stop them from finishing your goals.
What is a Conversion?
It means that a user has completed a site goal. You can set different types and levels of goals. Suppose your primary goal (macro-conversion) for the user to make a purchase. In that case, there could be smaller conversions (micro-conversions), such as creating an account, before the use completes a macro-conversion.
Examples of Macro-Conversions:
- Subscribe to a service
- Request for a quote/call back
- Buy a product from the website
Examples of Micro-Conversions:
- Create an account
- Sign up for newsletters
- Wish list a product
- Add a product to the cart
Why Is CRO Important for Ecommerce?
Helps You Earn Money
CRO’s main objective is to increase your revenue. Marketers use CRO as they want to increase their client base, which results in higher revenues. CRO professionals use various types of strategies to reach this goal and keep the business growing.
Here are some statistics regarding the benefits of this method:
- 74% of CRO programs boost sales.
- Just a 1-second slow down in your page’s response could end in a 7% reduction in conversions, according to Neil Patel.
- Personalised CTAs convert 202% more than generic CTAs, according to Hubspot.
Helps You Save Money
Along with boosting your revenue, CRO also assists you in carefully using your money. With smart budget allocation, you can use methods like usability testing, segmentation, customer journey analysis, A/B testing, and collecting customer feedback.
- With better results through CRO, you can allocate more budgets to PPC.
- With more attention to relevant traffic on your website, you eliminate the costs involved in engaging with insignificant traffic. Thus, you get quality customers with low customer acquisition costs.
- From the data coming out of CRO activities, you can locate the parts of your website requiring refinement. This will boost your website’s overall experience.
Helps You Rank High in Google
CRO and SEO together can work wonders for your ecommerce store.
- Mobile-first: Mobile-first indexing is in top SEO factors of late. When you create a unique mobile experience for the end-user, it betters their experience and also your Google ratings.
- Great UX: You can rank higher in Google Search as good user experience can improve your conversions and decrease your bounce rate.
- Website’s loading time: Loading times are critical in conversions and also SEO. A website that loads quickly improves your business and boosts conversions.
Helps You Understand Customers Better
CRO methods provide data that helps you understand your customers and their behaviour better. Techniques like A/B testing, multivariate testing, redirect testing, heatmaps, user recordings, and website personalisation give you specific details about your customers. With these details, it becomes easier for you to target them through your PPC and SEO campaigns.
In a vast and complex ecommerce industry, there is a lot of scope to grow if you use the right techniques and strategies. An experienced internet marketing agency can help you with these strategies and lead you to achieve your goals. We, at Cresconnect, would love to have a chat with you if you want to know more about CRO. Let’s brainstorm on ideas; let us know when to call you.