Your CRO KPIs will indicate what is working for you and what is not. If you know what you want to measure you can set up analytics ahead of time and ensure tracking from day one. Make it a habit to check and review the most important metrics on a regular and frequent basis. This not only helps you understand your business well but also helps you stop any significant losses from happening before it is too late.
Heatmaps
The most utilised kind of heatmaps tracks mouse movements and engagements on a page. What do individuals float their cursors over and what do they click on? It can show how individuals are engaging with different components on the page. You can check if videos are being watched and if users which pictures are being clicked on the most. When heatmaps are utilised as a feature of A/B testing, they can likewise demonstrate that your progressions are working (or not) and are affecting the user’s behaviour in a favourable manner.
Biometric Testing
You can consider biometric testing on a smaller group representing your target audience. Capturing information like pulse rate, EEG (mind action), galvanic skin reaction (sweat levels), and following eye developments over a webpage, can give an abundance of data about what individuals find interesting as they attempt to shop on your site.
Test Live Chat
Chatbots enable brands to engage in conversations with their customers in order to create better customer relationships and drive more sales. Businesses have discovered the ease and efficiency of chatbots when it comes to consumer products. Oracle conducted a survey in 2016 on the future of customer service. The report says,“More than one in three brands say customers and prospects prefer to complete a purchase or resolve service issues without speaking to a human associate, if possible”.
New Visitor Conversion Rate
When a new user enters your website, you have only a few moments before you either capture their attention or lose them. Google Analytics helps track your new visitor conversion rate. You may want to first understand what works for your returning customers and then accordingly use that insight to form a good first impression on the new visitors as well.
Customer Retention Rate
Thismeasures how many customers come back to the website. These then become your “returning customers”. This can be used as a credible measure of your marketing strategy being solid and you heading in the right direction. Google Analytics has put a two-year expiration date on returning visitors. If a visitor revisits your page within two years from the same device, he is counted as a returning customer.
Check Bounce Rate
This refers to the percentage of customers who leave your website immediately upon arriving. You can calculate this by dividing the total number of visitors who immediately leave your website without any interaction whatsoever, by the total number of visitors on your site. One of the top solutions for a lower bounce rate is to make your website mobile responsive.
Keep in mind these key factors the next time you create an Ecommerce site. Remember to first set goals for your business campaign, and then select the appropriate metrics to measure its impact.
