As the digital landscape advances gradually, the correlation between Search Engine Optimisation and Web Design has become steadily more pivotal. With more and more users scouting the internet for information to satisfy their queries using various types of devices, responsive website designs have gained prominence – this is not only for the user experience where users can seamlessly navigate through your website with convenience and ease, but also plays a key role in SEO rankings.
But first – what is responsive web design?
It is a technique of web designing that focuses on the optimal appearance of the website, while also ensuring user interaction across a variety of devices, ranging from desktops to smartphones. Traditional website designs were known to be static – however, responsive designs are dynamic and can adapt easily to the screen size of the device that is being used. This means that a responsive website’s layout, images, text, and other elements align with the orientation of the device the user has.
The impact of such responsive website designs on SEO rankings –
Mobile-first indexing
A number of users opt for smartphones or tablets when they want to browse the internet for a query, making mobile responsiveness a key factor to have for a high-performing SEO website. Furthermore, in 2018, Google officially transitioned to mobile-first indexing, which means that due to a high amount of traffic originating from smartphones, it would primarily use content from a website’s mobile version for indexing and thereby ranking. This has made responsive web design imperative for better SEO performance.
Simplification of the internal linking structure
Having a responsive design can also strengthen the SEO rankings through simplification of the internal linking structure of a website – this means that the user is not required to change the URL to access the website through a mobile device, eliminating the need for duplication of the internal structure for different gadgets. Such a unified URL structure can help streamline the process of indexing and ensure that all the internal links of the website have the same weightage, impacting the SEO performance positively.
Faster loading speed of the page
One of the most important factors determining both, user experience as well as search engine optimisation is the loading speed of a webpage. Any agency offering professional SEO services will endorse the importance of a faster loading speed – it can lower the bounce rate and ensure that a user stays engaged for longer. Having a responsive design promotes a faster website, assuring a better SEO performance as Google algorithms take into consideration the page speed when it comes to determining the ranking of the site, thus making responsive design crucial in the game of SEO.
Aligns with Google SGE
The future of the digital scenario is highly driven by AI. To add to the same, Google’s newly launched Search Generative Experience, or SGE, is a game changer when it comes to SEO. This AI-powered approach is Google’s attempt to better the user experience – it extracts data from responsive websites that have a high page loading speed and are secure. This means having a responsive web design can future-proof your SEO efforts.
Final thoughts
To sum it all up, the connection between web design and SEO is an intricate one, with the former having a consequential impact on the latter. Having a responsive design is a strategic move in today’s digital world – to aid you with that, Cresconnect offers dynamic web design services that focus on delivering a website that is not only appealing but also can stand strong in terms of SEO performance.
