More than 90% of internet experiences now begin with a search engine. People begin their search for businesses, products, and services by conducting a basic online search. Fortunately, you can meet them at the top of the search results thanks to search engine optimization (SEO). But what if you’re a small company owner that wants to increase foot traffic to your store? What’s the difference between local SEO and organic search optimization, and which should you use?
What is Search Engine Optimization (SEO)?
Traditional SEO, often known as organic or national SEO, comprises numerous on- and off-page tactics to improve your website’s position in relevant search results, is beneficial for organizations in any industry. You may see a variety of SERP features depending on the search. SERP features are special results that provide useful information to searchers without requiring them to click on a result. These are some of them:
- Featured posts
- Accelerated Mobile Pages (AMP)
Because the first five positions in search results receive 68 percent of all clicks, it’s critical to maintain high rankings so that people can find and contact you. On a national or even worldwide scale, how can you get to the top of search results?
The answer is SEO, which entails a variety of ranking-increasing tactics.
Since SEO tactics have been used in the past, you’ll most likely utilize the following tactics while optimizing for traditional SEO vs. Local SEO:
- Conduct keyword research and target terms that are relevant to your website
- Make in-depth, high-quality material about your industry, products, and services
- Reduce the time it takes for your website to load
- Streamline your navigation and code
- Get backlinks from reputable domains to boost your domain authority
In conclusion, these SEO strategies ensure that your business shows at the top of search results when customers look for phrases related to your company, products, and services. Finally, SEO allows more people to find, contact, and buy from your business, resulting in increased revenue.
What exactly is local SEO?
Local SEO is a subset of standard SEO that focuses on reaching out to more local searchers. If you own or operate a business in a certain location, you want to appear at the top of the local search results – and local SEO may help you do just that.
Because 80 percent of local searches convert, investing in local SEO is critical if you’re a local business wanting to increase foot traffic, sales, and revenue. When optimizing for local SEO, Google integrates business information from your sector into Google My Business profiles, so it’s critical to claim your listing (more on that later). Google Local Services is currently only available in a few sectors and cities, so you’ll need to check if you’re eligible. Local SEO incorporates certain additional approaches in addition to typical SEO practices that help you reach local searches. Among the local strategies are:
- Taking control of and enhancing profiles on local listing sites such as Google My Business
- Getting and keeping positive reviews on local review sites
- On your website, target relevant, local keywords
- Creating website copy that is specific to a certain place
- Adding your site’s and local directories’ name, address, and phone number (NAP) information
- Getting backlinks from local, reliable websites
Is there a link between SEO and local SEO strategies?
What a great question! Traditional vs. local SEO is difficult to categories, and there is some overlap between the two tactics. However, if done effectively, your traditional SEO efforts will most likely benefit your local SEO and vice versa. If you already have an SEO plan in place, a few tweaks might be all you need to start drawing more high-quality local visitors.
For example, you can appeal to a local audience by using location-specific keywords and material rather than more general information. Adding these pages to your site will also benefit your organic SEO approach, as you’ll have more chances to rank in relevant search results. When deciding between traditional and local SEO, it’s vital to keep these in mind and you can take help of professional digital marketing agency.