Countries have started reopening and businesses are trying to get back to their pre-COVID days. Consumer behaviour across various product categories has changed during COVID and is still dynamic to a certain extent. Predicting their behaviour in the future is difficult because even now, scientists are researching how Coronavirus is going to impact our lives in the upcoming months and how as a community will we face these challenges.
In such difficult times, businesses need to make informed decisions based on thoroughly analysed data. Their response and the coping mechanism need to be quick when they observe a change in consumer behaviour. The only certainty in these uncertain times is to use a flexible strategy that would depend on ecommerce and SEO.
Here we take a look at how ecommerce can use fluid SEO strategy to flourish during COVID-19.
Get real-time insights with SEO
With real-time search insights, you can effectively understand local demand and come into sight of customers who have changing requirements and purposes. You can use this data in your digital marketing campaigns via paid search, email, display, and video. SEO insights present information on what the customer is searching for, their interaction with local search results, and their behaviour online.
SEO is a long-term strategy for organic activities. Due to COVID-19, consumers have started searching on Google heavily. If a business with online selling capabilities start tweaking their SEO strategy to fit today’s customer’s needs, they will be in a better position to market and sell online.
Boosts your desktop and mobile experience
Ecommerce and mobile-friendliness go hand-in-hand. Multiple family members are at home, and they are browsing on the internet using various devices for purposes such as shopping, gathering information, and entertainment. They are looking for quick results and information that solves their purpose.
Providing a smoother experience in terms of quality and speed is essential. Your web team could look for inefficient code, unused CSS, render-blocking resources, and other factors that could be affecting your website’s speed.
Frequently research the keywords your consumers are looking for and develop link-building campaigns around those keywords and products.
Keeps you updated with search trends
Keeping track of consumer’s demand and to act on it before your competitors do. Competitor’s research can help you get more consumers and better serve your existing customers. Make a routine of following Google Trends and Coronavirus Trends to find relevant trends related to your industry. These insights can help you with marketing, operations, customer service, and sales. When you follow these search trends, you can serve your customers well and fulfil their expectations.
Utilises various platforms
An excellent ecommerce strategy will include product search opportunities other than just Google. For your ecommerce business, video search could be a superb opportunity.
YouTube is the world’s second-most visited website and second-largest search engine. It has to be used effectively, especially during COVID-19, to reap its benefits. YouTube SEO encompasses factors such as keyword targeting across the title, description, and keyword tags; positive sentiment and engagement; video views and watch time; and channel authority.
It is crucial that you measure and analyse consumers’ behaviour and their interactions with your ecommerce site. Whenever you notice a change in their behaviour, you will be able to act on them fast and provide solutions accordingly.