Sometimes a user shows interest in your products or services but leaves your website without making a purchase – bringing back such users to your website and ensuring they take the desired action is a big challenge. You can find efficient ways to engage the user again and nudge them to complete the purchase.
There are ways to reconnect with the users who haven’t gone through with their purchase but know your brand and its offerings. You can do this with online ads through Google and Meta to remind users about your products and urge them to seal the deal.
It might be important to note that retargeting ads have significantly better CTR as compared to standard display ads, making them all the more important in boosting your revenue by bringing back potential customers who have turned away.
In this blog, we will talk about retargeting campaigns in-depth and understand the strategies that can be most effective in re-engaging your potential customers.
Let’s get started!
Before we get to the best strategies for retargeting, we first need to understand –
How does retargeting work?
Every website requires some cookies or tracking pixels which can help you track user behaviour. You can find out about the products they have checked out, pages they have viewed, and more. This can give you insights into audience segmentation, which can help you with advanced retargeting on the best advertising platforms.
Upon leaving your site, users begin to see these retargeting ads on various platforms they use, such as Instagram, Facebook, YouTube, and more. These can serve as reminders of your brand and products and compel them to complete their purchase.
All of it sounds pretty simple and straightforward, but there are various strategies you can implement for retargeting that can ensure maximum conversions for your business.
Let’s check out some proven retargeting strategies
Multichannel retargeting
Multichannel (also known as omnichannel) retargeting makes use of a number of platforms as well as devices to connect with the audience. This way of advertising for businesses can make sure that brand communication and messaging are consistent across all channels, such as on social media, applications, and websites, as well as offline marketing.
It also strengthens brand awareness as a user comes across your products on a variety of platforms, thus increasing conversions. You can efficiently track users across the devices they use by implementing a (CDP) Central Data Platform. You can also personalise and tailor the ads depending on the device or the platform in use. It is important to note that in 2025, omnichannel marketing is imperative to successful marketing.
AI-based personalisation
In 2025, the biggest trend in curating effective marketing strategies is implementing AI-based personalisation. There have been a number of advancements in the fields of AI and Machine Learning that can be utilised to analyse user behaviour and understand their intent. You can also use AI automation to create personalised retargeting ads.
Utilising such AI-powered personalisation in retargeting ads can enable your business to deliver ads that follow a pattern and are based on the user’s previous actions and interactions and browsing and purchase history – this can ensure that all your ads are relevant. You can also efficiently foretell when a user has the most potential to convert to a paying customer, so as to target them at the right time with the right message.
Social media retargeting
In today’s modern world, everyone uses social media with no exception. Social media platforms such as Instagram, Facebook, Linkedin, and more are gaining increasing popularity. This paves the way for businesses to utilise social media campaigns for retargeting through customised audiences. You can create this audience segmentation based on the ones who visited your social media channels, your website, or your emails.
It is well-known that users on social media platforms are generally more impressionable and open to retargeting ads. Customising your audience can help you precisely target the right audience based on their behaviour and preferences, ensuring the right ads are shown to the right audience in the funnel. You can also go for influencer retargeting – this taps into two factors, UGC content and influencer collaborations to gain credibility and drive conversions.
Email retargeting
Email marketing has been around for a while now but not once has its importance wavered. It refers to following up with your potential customers by sending emails to nudge them towards making a purchase. In 2025, such email retargeting has become an integral part of digital marketing ads as they can be automated for a more efficient and easier workflow. You can tailor the messaging in the emails based on the last interaction with the user.
You can personalise your emails to include intent-based messaging that drives them to take action. By setting up automated email retargeting campaigns, you can send the right emails at regular intervals depending on where they are in the sales funnel, to boost the chances of conversions. You can set up email campaigns that can go off for user actions such as post-purchase product reviews, abandoned cart reminders, and more.
Location-specific retargeting
Another great way of reaching your potential customers through retargeting is going for location-wise retargeting. Implementing such location-specific marketing ads can help businesses target their audience in their vicinity with strong purchase intent. To make this geo-location-based targeting even more precise, you can go for geofencing ads – these are location-specific ads that a user sees when they enter a specific area.
You can also go for retargeting campaigns to target users who visited your offline store but did not buy anything. This can remind them about their intent and urge them to visit your store again. If a user comes across an ad that has a physical store near them, they are more likely to engage with the ad and pay a visit. You can combine location-specific data with user behaviour to generate ads that are highly targeted, resonate with the customers and are relevant.
Final thoughts
To sum it all up, retargeting is an important part of online marketing businesses should take advantage of. There are a number of strategies that you can implement to ensure efficient retargeting, such as multichannel marketing, personalisation through AI, social media retargeting, email campaigns, and geolocation-based retargeting.
These strategies can ensure customer retention and better conversions. With these strategies, you can also create better and more personalised retargeting campaigns that resonate with your audience and get them to re-engage with your ads.
