In the field of digital marketing, the emergence of artificial intelligence has been significant. This has also led to a number of controversies about its utilisation and its ethical implications in search engine optimisation or SEO when it comes to using content that is artificial intelligence generated. 

There are many tools that help in generating high-quality content that is relevant and resonates with the audience like ChatGPT. It can create content as per your prompts within seconds and save you time as well as cost when it comes to content. But a more crucial question here that has gotten many people wondering is if using AI-generated content for SEO is considered plagiarism.

In this comprehensive blog, we will understand how SEO, plagiarism, and AI-generated content are interlinked and further explore the meaning of originality in your content.

Let’s understand what artificial intelligence content is

Any image, text, video, or similar content generated using the algorithms of artificial intelligence is deemed to be AI-generated content. As far as search engines are concerned, AI-generated content simply means content that is generated from any writing tool such as Open AI’s ChatGPT, Google’s Gemini, and more. Even though such tools generate articulate content that is relevant to the topic as per your prompts, it is still a hot debate whether using it counts as ethical.

The rise in the use of artificial intelligence and business growth go hand in hand – many businesses have been utilising the power of AI in their operations to improve the quality of their business. One such critical use is by digital marketing agencies for SEO – even though the content is so readily available at your fingertips, the search engines are known to condemn its use.

Another important point is that these AI language models are trained based on the sources available on the internet to understand language, semantics, as well as context. Based on this, these models form their responses in a manner similar to human conversations derived from patterns and their uses to come up with relevant content. 

Next, let’s talk about plagiarism

Before we go on to classify whether or not AI-generated content can be deemed to be plagiarised, we must first understand what plagiarism exactly is. To put it in simple words, plagiarism means taking someone’s work and using it as your own. In terms of content, it can mean copying text from a source word-for-word without giving them proper citations or credits.

There are many benefits of artificial intelligence, one of which is being able to detect plagiarism. This is important because, with growing digitalisation, plagiarism is not just limited to ethical boundaries. As far as SEO is concerned, using plagiarised content can have serious repercussions. Search engines such as Google penalise plagiarised content, impacting their rankings.

Is AI-generated content considered to be plagiarism?

It is important to note that AI models curate content based on the patterns that they are trained on, and do not copy the exact text from its source. This means that most of the artificial intelligence-generated content is original as far as structure and language are concerned. 

However, sometimes the content generated by AI tools can closely mimic the original content – this can happen because these language models are trained based on vast datasets, which means it can inadvertently pick up content or even ideas that already exist. Because of this close resemblance to the existing sources, sometimes AI-generated content can be considered duplicate or plagiarised by tools used to detect plagiarism as well as search engines.

If you want to use artificial intelligence ethically in terms of content, it is important that you personalise it and edit it as per your brand voice and tone.

Final thoughts

To sum it up, AI has taken the world by storm by making content available just a prompt away. It is to be noted that using artificial intelligence content for SEO is not innately considered to be plagiarism, but it needs careful ethical consideration to ensure that it does not face complications with respect to SEO. Make sure to personalise the AI content and make it your own in a way that complies with the guidelines put forth by search engines as well as quality to resonate with the users.