Mobile search is on a boom and it is bigger than desktop search. A large and growing percentage of these mobile searches are for local information. According to Statista, 52 percent of web traffic worldwide comes from mobile. Google says that a third of mobile searches are local. 53 percent of mobile searches on Bing have a local intent, based on what Microsoft says.
When the data says that local searches are getting bigger than mobile search, it means that this is a fantastic growth opportunity for local businesses. To make the most out of this, you need the right local SEO agency to give your business the boost it needs.
Here we share some tips that will guide in choosing the right local search agency for your business. These qualities in a local SEO agency can help you decide which agency fits the bill.
Strong character and reputation
You would want to work with an agency that has a strong clientele and case studies that speak for their work. If you ask them for specific references or work samples, they should quickly provide them to you. Their reviews and reports will also help in understanding their skill and performance.
They should not exaggerate what they can deliver. You have to check how they speak of themselves and what their previous work represents. They should be able to handle partnerships and strategically promote your brand with local publications and journalists.
Review aggregators such as Clutch.co, TopSEOs, Sortlist, or HubSpot Agency Directory will help you find the top local SEO agency for you.
Understanding of the industry
Your requirements might be specific, and your local SEO agency should be competent to give you the services that suit your needs. If you are in the fashion retail business, you will look for an agency that has experience with fashion retail businesses. If you are a florist, you would want an agency that understands and knows how to deliver results in the floral industry. They should have a thorough understanding of the industry and your business.
An agency with a good reputation that is enthusiastic about your business and working with you can help you. That being said, you should choose an agency that holds a tight grip on your business understanding and absorbs new information quickly.
You will find agencies that focus entirely on SEO or ones that offer a combination of services in various areas.
- Expert focus: You can opt for an agency that extensively and exclusively targets local search. This kind of agency will concentrate on services revolving around local search.
- Generic focus: Focusing on higher-level goals panned across different channels, these agencies offer various services.
Experienced and updated team
The agency you hire should have enough SEO people who can handle your account and are experienced. Checking this will ensure that your business gets the expert direction it needs and also the SEO expert is not overburdened with other accounts. You should always see that interns or freelancers handle not all work.
The team working on your account should always be updated with recent Google algorithms, and the changes in Google search. Your team needs to monitor these changes and handle your account correctly if something goes wrong. They should know how to effectively and timely deal with such situations.
With growing mobile searches for local businesses, you need a team that not only focuses on results but also enjoys the entire process. At Cresconnect, we have dedicated expert employees that will manage your business’ local SEO services requirements. Feel free to get in touch with us. We would love to associate with you.