In today’s digital day and age, the importance of calling the power of local SEO into play cannot be overstated. To thrive online, any business must invest time and effort in it. It doesn’t make a difference if you are availing the e-commerce SEO services in London, or anywhere in the UK – the key factor for success is the know-how of analysing local SEO competition. By diving into the world of SEO, a higher ranking for your e-commerce website, more customers, and higher revenue can be ensured. In this blog, let’s learn how to analyse the local competition in SEO.
Conduct a thorough keyword research.
Comprehensive keyword research is a must. Ascertain the related keywords for your e-commerce website, emphasising location and service-specific phrases such as e-commerce SEO services in London or broader terms such as e-commerce SEO Services in the UK. What terms the audience can potentially use to search for similar products can be discovered by using various keyword research tools that are at your disposal.
Do a competitor analysis
It’s important to identify your local SEO competitors. Search e-commerce SEO company in the UK and check out who is ranking well on your target keywords. You can further analyse their business to know their SEO strategies, along with their targeted keywords, content as well as their backlinked profiles. For a solid competitor analysis, tools such as SEMrush or Ahrefs can be used.
Go for On-page SEO Optimisation
On-page SEO aids the search engines to effectively analyse the website as well as its content, so it can know if a user’s search is relevant to you. To make this happen, it’s important to strategically insert the keywords in your content. Additionally, it’s significant to ensure a user-friendly website that is mobile-optimised and has a lower loading time.
Focus on content creation
Content and SEO form a strong bond, and together they are unstoppable! Good quality content essentially guarantees organic search prospects, higher rankings, and a lot of traffic. Ensure to regularly update blog posts and articles that help your end customer, all the while helping you take solid roots in your niche.
Strategise SEO locally
Local SEO is definitely a game changer – executing SEO specific to your location can increase your visibility in local searches. Ensure optimising your business’s Google My Business profile can strengthen the chances of you popping up on location-specific keywords such as e-commerce SEO company in London. Local reviews can also spruce up your listing.
To summarise, it’s essential to know your standing and analyse the local SEO competition for a successful business in any location. Staying up to date with changing SEO trends can help you understand the SEO puzzle of rankings and traffic!