The year is gradually coming to an end, and the long-expected year 2020 is fast approaching. In the world of digital marketing, it is very imperative always to be a step ahead, but with the ever-dynamic trends and evolving technologies, it is not quite easy as it seems. To help put you forward in the coming year, we have put together a comprehensive list of trends that are going to be rocking the digital world in 2020.
1. Voice Search
In 2019 there was a massive call for voice-based AI devices, take, for instance, Google assistance, Alexa, and Siri; a higher rise in demand is expected in voice-based advertising for marketers. By utilising this service, individuals will be capable of ordering products by their size and name. For every passing minute, the demand for voice services is on the increase, and this will cause a massive shift in digital trends by 2020.
2. WhatsApp Advertising
WhatsApp is indeed the social messaging app with the broadest reach and the least exploited in terms of advertising. The first TVC (TV commercial) of WhatsApp kicked-off recently, and there is an expectation for it to experience exponential growth as a mass reach marketing channel with a shift of ad budget on WhatsApp.
3. Amazon SEO Optimisation
Amazon is said to be the number one choice of over 56 percent of customers who wants to shop online and 51 percent if they are purchasing from other platforms, cross-check with Amazon. The prediction made by experts is that by the end of 2020, there will be an increase in this search behaviour by 10-15 percent. This portrays the vital role Amazon optimisation has to play in any e-commerce SEO strategy and also making use of Amazon directly for keyword research. If you don’t know how to go about Amazon SEO optimisation, you can seek the expertise of Local SEO services London.
Chatbots will remain a vital part of digital marketing in 2020. This technology, which is AI-based, makes use of instant messaging to chat with your site visitors or customers in real-time, night or day.
A survey carried out by experts shows that:
- Chatbots will drive 85% of customer service by 2020
- 63% of respondents force chooses to make use of online chatbots for communication with a brand or business.
- By 2022, chatbots will aid businesses to save more than $8 billion per annum.
- 80% of business will require chatbots by 2020.
A good number of customers prefer communicating using chatbots as they are 24/7 responsive, precisely recall your complete buying history, give answers in real-time, and there is never a loss of patience. These virtual assistants provide outstanding customer service; they automate repetitive tasks and meet customers’ expectations.
Several brands already utilise this chatbot technology. One such brand is Uber, whose chatbot communicates with clients, making it stress-free for them to use their mobile app, Google Maps, Slack, or Facebook Messenger to hire cars.
Passengers can make use of the menu to select the type of ride, track the location of the car, make a request, send a time estimate of their arrival to friends, and perform a payment.
If you desire to stand out in 2020, there is a need for you to personalise your marketing, and that implies personalised products, content, emails, and more.
With the availability of data like consumer behaviour, purchase history and links clicked, as well as advanced software to implement campaigns, there has never been a time like this when custom content has been easier.
Now take a look at these personalisation stats:
- 63% of customers are very unhappy with generic advertising blasts.
- 90% of customers find personalisation appealing.
- 80% claim they are more to deal with a company if it affords personalised experiences.
Amazon and Netflix are a top example of brands harnessing the power of personalisation, with their movie titles or tailored recommended products.
6. SEO (Search Engine Optimisation)
I know we have discussed Amazon SEO Optimisation earlier, but here we are looking at optimising your business webpage.
SEO (Search engine optimisation) is the act of making a web page easy to crawl, easy to locate, and easy to categorise. It is all about aiding your customers easily find your business from among hundreds of thousands of other companies. SEO is an essential part of any digital marketing strategy. Basically, it is concerned with an encompassing move towards driving prospective clients to your business via online platforms. To accomplish such a feat, one must make sure the website ranks top in the SERP (search engine result page). To give you a clear understanding of this, we will start by giving you some facts – about 14 billion searches are performed online every month.
The coming of the Global economy has compelled almost every small or big business to have an online presence. Just picture in your mind how it will be if a fraction of those 14 billion searches made monthly occur for your business. To achieve such a benchmark, there is a need for your website to rank higher in SERP, PPC (pay per click) activities must be doing well coupled with other digital marketing tasks. You need the assistance of experts to be able to effectively move your website from where it is now right to the top of SERP. SEO services London is around you, and they can get the job done for you.
7. Video Marketing
Video Marketing is unarguably one of, if not most crucial marketing trend today and will still be around for the next 5-10 years. These stats below portray the significance of incorporating video into your digital marketing strategy in 2019:
- 72% of businesses say video has enhanced their conversion rate
- 70% of customers say that they have shared a video of a brand
- 65% of customers visit the marketer’s website and 39% call a vendor right after watching a video
- 52% of customers say that viewing product videos give them more confidence in making online purchase decisions
There is no doubt that video is by far the most famous way customers want to inquire about new products.
When we make mention of video marketing don’t just ponder on YouTube alone. To experience higher engagement with your video marketing, there is a need for you to make a video post or commence a live broadcast on Instagram, Facebook or LinkedIn.
8. Influencer Marketing
Influencer Marketing is an amazingly effective way to get across to interested customers. It delivers 11x higher ROI than other digital marketing forms, which is the reason why you have to utilize this strategy in 2020.
9. Programmatic Advertising
Programmatic advertising is merely making use of AI to automate ad buying so you can target more specific audiences. Take Real-time bidding, for example, which is a form of programmatic ad buying.
This automation is much more effective and swift, which implies higher conversions and lower cost in customer acquisition.
10. Browser Push Notifications
Since email has been running into all kinds of issues with stricter controls, including more rigorous filters and GDPR (General Data Protection Regulation), and with the younger audiences preferring other forms of communication, the use of push notifications are on a high.
Notifications activated by behaviour are being utilised to re-engage users who have made their interest known but fail to convert, and in regaining revenue from shopping carts that have been abandoned.
Making a forecast of the industry is just about looking for the perfect balance between science and act. Still, however the event turns out, it is crucial to have in mind the digital marketing trends that we have mentioned above.