Going online and looking for things one needs is simpler now, thanks to the easy availability of technology. Users can quickly go online with accessible internet and smart phone technology or tablets or laptops. While watching TV on their sofa, they can easily buy jewellery, a new dress, book a cab, order a meal, or browse for furniture options. What they need is usually just a few clicks away from them.
If you want your customers to access your products and services so easily, you need to make sure you are going digital with your business. Ecommerce is standard now, and your customers are waiting to browse through your website.
Before you start taking your business online, you need to ask yourself these questions.
Is your industry operating online?
Many businesses are successfully serving their customers online, but this is not true for all the industries. For example, organizations in communication or banking technology are all about digital now, whereas industries requiring human labour such as construction or agriculture are not quick on the digital route yet.
If your industry and competitors are happily catering to customers online, then it is high time that you get online as well. If your industry is taking slow steps in going online, you can get an edge over your competitors by going online early and tapping your target audience.
How is the demand like for your products or services?
You need to first find out if your consumers are looking for your products or services online. You can understand this by surveying your regular customers who visit your store for purchasing. You can ask them how they would like to buy the same products directly from their home.
How wise is this decision monetarily?
If you are behind on your expansion plans or see your customers buying similar products online from your competitors, you might get eager to jump on the ecommerce wagon. But right before you do this, you need to calculate the costs for this offline-to-online transition.
You will need to account for digital devices, computers, faster internet connection, customer support team, delivery services, and warehouse facilities. These will add a high cost to your expansion plans. Hence, it would be best if you were financially sound to take this step.
Your team needs to be ready for Ecommerce
Your existing team should be comfortable and technically adept for this move. You will need employees for new roles like inventory management, ecommerce SEO, and customer support. Will your current employees support you in these new roles, or will you need to hire new employees?
Going digital is a long-time strategy and will require patience and smart work. If you think that the timing is right for you, then you should definitely expand. If it is currently not working out, you need to prepare yourself, your team, and the systems for this transition.