The importance of local SEO or Search Engine Optimisation cannot be overstated and the reason for it is simple – in today’s world, the use of Google to look for local businesses has increased tremendously. Whether you are looking for an essential service or a leisure activity near you, online searching is based on where you are located. A remarkable 80% of consumers depend on online searches to find details about local businesses. This, in turn, means that if you have a strong presence online, people are more likely to come across your business.
If you want your potential customers to find out about your business, local SEO optimisation is a must. In this blog, let’s learn some tips on how to strengthen your presence on search engines.
Google My Business Optimisation
One of the top and most powerful tools for local SEO optimisation is Google My Business, abbreviated as GMB. It’s crucial to make sure that the SEO agency you have hired to boost your online presence optimises your listing on GMB. It’s important to have accurate information about your business name, phone number, address, as well as operational hours. When any new customers avail of your services or buy your product, you can prompt them to drop a review on your listing – reviews can amp up your game and improve your local ranking.
Research about local keywords
If you want to rank better in the local listings, it’s important to conduct comprehensive keyword research and analysis to identify the best performing, high-traffic generating keywords for your target audience. Come up with optimised SEO content by inserting these keywords smartly in the content on your website, title tags, meta descriptions, and image alt texts. Make sure you focus equally on long-tail keywords that incorporate locations or specific niches for more refined traffic, as well as short-tail generic keywords.
As more and more people are using smartphones in today’s digital world, it is only natural that most organic traffic is generated from mobile devices. This is why it’s imperative that the agency you hire for local SEO optimisation makes your website mobile-responsive and user-friendly. Another crucial factor for consideration is the loading time of your website – make sure it is minimal by optimising content, images, and videos if any. To make the website more interactive, you can use short content and pointers that convey your message. Using concise and clear CTAs can make the audience browse through your website better. It’s important to know that Google pushes mobile-friendly websites more to its audience.
Social Media Utilisation
Make sure that your potential customers can reach, view, and engage with you on social media sites such as Instagram, Facebook, Pinterest, and more – it’s one of the best ways to create brand awareness along with boosting local SEO optimisation. Urge your customers to share their feedback and review your products and services on social media platforms. Another major factor is offering prompt responses to customer queries, comments, and messages. This can show your commitment to your customers and put you in a good light. Being active on social sites can impact your local search rankings positively.
To put it all in a nutshell, local Search Engine Optimisation is a key tool in order to make your brand seen and known to the local public near you. It can help you make your place in the competitive local market by reaching the customers without much of a hassle – put your efforts into optimising your GMB profile, creating content that connects with the local audience, using keywords to rank better, and certain other things that can help you boost your visibility to your potential customers.