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XML Sitemaps: A Brief Guide

What exactly is an XML sitemap? In simple terms, it's an incredibly useful file that contains all the URLs on one specific website. An XML, or Extensible Markup Language Sitemap (to give the proper title) often includes metadata ...[...]

The Big Question: Do You Really Need SEO?

Search engine optimisation, some argue, is a vital part of any successful marketing plan. After all, if your website is virtually invisible on Google, how can you possibly expect to gain business through it? However, SEO is someth...[...]

Using Robots.txt with a Sitemap Location

A robots.txt file is a useful way of flagging something to the web robots trawling your content, and it's certainly nothing new. However, we've recently started using them in a rather different way; employing robots.txt validators...[...]

The Changing Face of SEO

The Changing Face of SEO: Content on Your Site… and How to Ensure it's Working to Improve Your Rankings Rewind a few years or so, and the most popular SEO strategy for many companies across the world began and ended with keywor...[...]

The Importance of Social Media: Managing Your Online Presence Effectively to Improve Your Rankings

The rise of social media has been nothing short of phenomenal. From the inception of Facebook in 2004, the way in which businesses interact with their clients has completely changed, and many companies now consider social media to...[...]