Ecommerce store owners usually use many strategies to hold onto their existing customers and attract new customers. You might have tried posting on social media, creating product videos, writing blog posts, and using email campaigns to engage with your audience. You might have also heard about Facebook ads for eCommerce, but have you tried promoting your business on the most prominent social network that has over 2.7 billion monthly active users?
Social media sites change their algorithms regularly to customise what users scroll through in their feeds. For businesses, the chances of your target audience, seeing your organic content on social media sites is lower. You will have to pay to make sure you are visible.
If you are looking to boost your eCommerce sales, Facebook ads can be an excellent method. The trick is to identify what works best for your brand and regularly optimise your ads. Here are a few tips that are essential and widely tried-and-tested by top brands, that you can use to promote your eCommerce business on Facebook.
Install Facebook Pixel
This is the first step when you start using Facebook ads. Facebook Pixel is a small piece of code that you put on your eCommerce store’s website. It captures the Facebook profiles of people who are visiting your store or taking some actions on it. This is a brilliant method to bring back website visitors or search for people who are more inclined towards making a purchase.
When you have this data about the prospective buyers, you can create specific ads for them based on their last action and give them a push towards making a purchase.Build and focus on a lookalike audience
If you possess a customer list (a minimum of a few hundred people), you can create a lookalike audience on Facebook. This group of people is similar to your present or previous buyers. Your lookalike audience would be more precise if your customer list is more extensive and informative.
A lookalike audience is essential for your business; Facebook thinks they resemble your customers, so it increases the chances of them liking your brand and product. Many companies get many quality leads from this set of people.
If you’re a startup, we suggest you generate some emails, website traffic, or purchases. Use this information to build your lookalike audience.
Use videos to catch the attention
One of the best ways to connect with your audience is by using high-quality videos. You don’t need a massive budget for a high-quality video. What we mean here is, make clean, professional, and high-resolution videos. Simple tricks like background music and good lighting will always work.
A good video that has high potential to catch attention shows the brand’s products, shows real people using them, and shows how people are getting benefits from it. They are a quick way to drive more traffic and engagement.
In an online atmosphere, many people don’t trust products or can’t decide between options. A video becomes their most important reference that is similar to the in-person experience of your products.
Use trigger words
The words and phrases you use should trigger clicks from viewers. Using strong words that create a sense of urgency and are related to your content can push your audience (who is already interested in your product) towards a purchase.
Incorporating words like – hurry, buy now, clearance, offer expires, last chance, limited time only, and don’t miss out can trigger clicks on your ads.
Using these words, along with a catchy headline, will help your ad and invite more clicks. Not everyone reads the ad copy; hence it is essential to use smart words.
For the highest conversion rate on your Facebook ads, you have to retarget. These people have had interactions with you in the past. They could have visited your website, shopping pages, or added items in their cart. They could have also engaged with your business on Facebook. They could have commented, liked, clicked, or spent more than 3-seconds watching your video ads.
This could be a wide range for some businesses. Hence, the more data you have on traffic and engagement, the better you can retarget them and drive conversions.
Your Facebook ad will depend on your brand, customers, and business goals. You should be flexible in trying these and see which ones are working the best for your brand and leading to an increase in sales.
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