Enterprise websites are huge with hundreds or thousands of pages. Hence, they need an exhaustive high-level SEO strategy that is exceptionally focused and personalised for the individual requirements of the organisation. Unlike smaller companies, the SEO strategy for enterprise companies is more time-consuming and important.
Large enterprises also must ensure that smaller companies with strong SEO tactics do not reach the top ranks in search results. They need a strategy that is scalable and plays an important role in their revenues. And when they get it right, they can see reap the benefits of a well-designed and thought-through SEO strategy.
Here are a few benefits of SEO for enterprise websites:
● Particularly targeted local marketing
Local search is gaining momentum every day. People are on their mobile devices more than ever which is contributing to almost 50% of local Google searches. Local businesses that target local markets use this to their advantage to appear in organic search results. When an enterprise is trying to make a presence in a local market, its approach and communication must be aligned with the local preferences, search patterns, and requirements. A local SEO strategy will help an enterprise in this concentrated local marketing and create a steady brand presence.
● Manage Global Brand Image
One of the biggest tasks of running an enterprise website is to use SEO right to manage and control the brand’s global image. SEO gives more control to the company in achieving the brand image they want.
● Lower Cost Per Click Rates
When a website has optimised organic pages, its cost per click rates goes down. Enterprise websites can save loads of money by using SEO to optimise their pages.
● Coherent Messaging
With SEO metrics, you can get better and extensive insights into your target audience and how to delve deeper into the subsets of that audience. When social media marketers access this information and use it in their social media campaigns, they become more equipped to create effective campaigns. Through these, brands can share relevant and interesting content that would help them in building customer-brand relationships and help them have better conversations with the audience.
● Strengthen Authority
Just like any other business, links from well-established and influential websites add more credibility to enterprise websites as well. Using SEO, you can establish industry authority and spread your digital footprint. With time and the right content, this can also help you strengthen your authority in the digital space.
● Collaborate with Powerful Players
To gain authority on the internet, enterprise sites are required to collaborate with those big names. With such collaborations, it becomes easier to build trust and relationships. This also opens the way for future collaborations and might lead to great references as well for different opportunities.
● Tap into New Audiences
With access to user search patterns, you can find new target groups or refine the existing ones. This can help your enterprise website expand its products and services reach to a new or wider audience. With an effective communication strategy using the insights from your SEO plan, you can cater to new audiences and make more sales with the existing ones,
At Cresconnect, we have a team of SEO experts who can help you get the most out of your enterprise website. We are always just a ping away. Let us know how we can be of assistance to take your already established business to newer heights.