As one of the most widely used search engines, Google processes innumerable user queries on a daily basis. However, what many people don’t understand is that the results a user gets after searching for their query are based on a number of factors that Google uses to rank websites for the most valuable and relevant content. In order to ensure that your website ranks higher, it is important to understand how the Google Search ranking works.
In this blog, we will dive deep into how Google ranks websites, and how to optimise your website in a way that makes your SEO marketing efforts more effective.
Key components of Google’s search ranking
The three major components Google’s algorithm factors in when deciding the ranking of a website are:
Relevance
Google’s algorithms take a number of factors into consideration that impact the ranking of a website – one of the most important of these factors is relevance. It means that Google analyses how well the content on your SEO website aligns with the query of the users. Google ranks the pages that clearly answer the queries and addresses all concerns of the audience.
Authority
Another important component that the algorithm considers for ranking a website is authority. This, in simple terms, means that the algorithm analyses the credibility of your website to ensure that it holds authority. Your website will rank better if you get high-quality backlinks to your website as it adds to your credibility as per the guidelines of the search engine.
User experience
User experience is one of the most important considerations of the algorithm when it comes to ranking a website. It accounts for factors such as the speed of the website, its mobile responsiveness, navigation, and more. This is because Google prioritises websites that offer a smooth user experience to their users, along with other relevant factors such as content, relevance, and authority.
Keyword optimisation
Every organisation should have enough SEO expertise to implement keyword optimisation as it makes up the very crux of search engine optimisation. It is important to insert terms, phrases, or words into your content – these are known as keywords, which the users generally search in their queries. It makes up for the subject of their search, helping Google to efficiently understand their query and deliver the right results.
Implementing these keywords in your content helps the algorithm of Google to analyse the content on your web page to ensure its relevance to the queries and show your website to the users when they search for the keywords that have been implemented on your website. Generally, you need to optimise the title tag, meta descriptions, H1/H2/H3 (headings), as well as the body content on your website for best results and to be picked by Google’s algorithm.
Even so, it is important to avoid keyword stuffing. With updates in the algorithm, Google has ensured that SEO evolves beyond simple keyword integration that can sway the ranking of your website. Newer updates in SEO ensure that high-quality content that adds value to the users’ queries ranks better, rather than content that has keywords excessively stuffed in it.
Website performance
When it comes to SEO marketing, the most crucial factor of consideration to know if your website will rank on Google or not is its performance. It includes the mobile-friendliness of your website for mobile-first indexing, its responsiveness, its ability to be easily navigated, its loading speed, the utilisation of HTTPS instead of HTTP for an additional layer of security, and more. These factors collectively determine the performance of your website.
Final thoughts
To sum it all up, as far as SEO websites are concerned, it is critical to understand how the algorithm of Google works so you can make the right efforts to ensure your website ranks higher on the search engine result pages. Ensure to focus on building relevance, authority, and user experience, implement keyword optimisation and improve website performance to ensure that Google’s algorithm picks up your website. This can ensure that the organic traffic on your website also increases, driving revenue to your business.
