With digitizing strategies increasing year after year and the scope of digital marketing expanding, every digital marketer must devote time and efforts to upskill and learn on a regular basis. Knowing how algorithms work, new modifications and features work provides you the first-mover advantage and allows you to develop the most effective marketing campaigns for you and your organization through digital marketing agency. Continue reading to learn more about these digital marketing trends.
1. Google Smart Bidding
Google Ads’ Smart Bidding function allows advertisers to focus on strategy, data and copywriting. Simply put, advertisers may turn their pay-per-click (PPC) campaigns over to Google’s AI system, which will optimize their budget and maximize their return on investment. This helps you to optimize your bids using the following:
- List of remarketing companies
- Features of the advertisement
- Operating System
- Device Interface
- Geographical place
- The intention of the location
- Day and time of day
2. Livestream Commerce
Livestream Commerce has already established a multibillion-dollar sector in China. Brands select social media sites to showcase their items live, with the audience having the opportunity to purchase the product in real-time. Even on Instagram, the Shop feature has allowed marketers to include a Show Now button on live video content, saving customers time. Livestream commerce has shortened the time it takes for a customer to get from seeing an advertisement to making a purchase, making it one of the most promising digital marketing trends for 2022.
3. Augmented Reality (AR)
Augmented Reality is an interactive experience of a real-world environment in which computer-generated perceptual information augments the items in the real world. Augmented reality is increasingly being used by businesses to improve customer experience and increase revenue. IKEA, for example, has its own software that allows customers to take a picture of their home with their iPhones and test drive IKEA furniture in it. Through AR, furniture can be moved about to explore how different perspectives influence the appearance of the items.
4. Programmatic Advertising
Programmatic ad buying is the using a software to obtain digital ads. While human negotiation, requests for proposals, and quotes are all part of the traditional process, programmatic buying uses algorithms and machines to purchase ads. Real-time bidding is a sort of programmatic ad buying that enables better and faster targeting, qualifying an advertisement to be bought and sold on a case-by-case basis, ensuring that only visitors who are part of your target audience see the ad.
Chatbots can be used by businesses to connect with customers in textual or audio ways. 24/7 Customer service is an example of chatbots that responds to hundreds of users visiting a website at once. Starbucks has created a chatbot that integrates with the MyBarista app and lets you order using Amazon Alexa or SMS at the comfort of your home and also allows consumers to pay and tip.
6. YouTube Shorts
Comparable to Instagram Reels, a recent addition to YouTube is ‘Shorts’ which allows you to make 15-second or less video content. With the growing popularity of short-form video content, YouTube Shorts is a fantastic option for anyone to capture the interest of your viewers in 15 seconds.
7. Shoppable Content
Any image, video, or text that has a direct link to a buyout gateway is referred to as shoppable content. This simplifies and directs the process of a buyer learning about a product through content marketing and deciding to buy it on an e-commerce platform. Shoppable content is an Instagram feature that allows users to buy things right from a story or a post. H&M tags products in their Instagram pictures so that their 36+ million Instagram followers may get inspired, discover new products, and make purchases all within the app.
8. Geofencing (Location Based Marketing)
Geofencing is a type of location-based service marketing in which an app or other software program uses radio frequency identification (RFID), GPS, Wi-Fi, and cellular data to trigger a targeted marketing activity such as app notification, social media ad, text, or email. Sephora uses a geofencing function called “store companion,” which activates when a user enters one of the geofenced regions and receives a notification about current promotions, discounts, and so on.
9. People Also Ask (PAA)
PAA is an excellent marketing tool since any company that assists Google in answering these questions in a precise and straightforward manner has its links promoted to the first page of Google searches. PAAs are strategically placed underneath the top 2-3 links on the page and have a high click-through rate due to their strategic placement. This means that independent of the domain authority ranking of your page if your content answers Google’s PAAs, your webpage might appear on the first page of Google.
10. Hyperlocal SEO
Hyperlocal SEO is Google’s new algorithmic initiative that focuses on a person’s current NAP (Name, Address, and Phone number) to provide highly tailored answers to daily queries like “where to purchase burgers?” or “closest Chinese restaurant near me.” The most remarkable characteristic of hyperlocal SEO is that it allows the business to develop a strong regional market. When paired with voice search results, those who input very specific enquiries can easily find a way to contact you. Obtaining a Google My Business account is the primary tool required to begin implementing your Hyperlocal SEO approach. Here are various ways to Improve your Local SEO.