When it comes to search engine optimisation, more and more businesses are understanding its importance and role in 2025. As one of the most effective strategies of digital marketing, it has become the need of the hour for all types of businesses.
SEO in digital marketing includes optimising the content on your website and landing pages with the right keywords to make sure that you rank on the SERPs (search engine result pages). Having an efficient strategy can help you improve the online visibility and standing of your website, and speed up your organic growth.
There are many advancements that happen in the field of SEO, and as businesses that want to thrive in the market, you need to keep up with all the trends. Along the same lines, you need to know some important statistics to stay updated about SEO. Let’s check out what they are in this blog.
- If you have ever wondered the importance of having an optimised SEO website, there’s something you should know: The top result on the SERP gets 27.6% of all clicks!
- Also, 49% of marketers feel that SEO delivers the best ROI as compared to any other strategy.
- Of all the online traffic in the world, Google’s organic search accounts for almost 58%.
- A regular user will use Google to search their queries about 4 times a day, accounting to almost 7 billion searches every day. This makes SEO and content marketing both very important in 2025.
- SEO has evolved to more than just text – there are around 4.3 billion mobile users, out of which 1.16 billion use voice search technology – which is almost 27%. This makes voice search optimisation a key strategy in your overall SEO efforts.
- SEO also makes mobile optimisation important as around 61% of the audience trusts a mobile-friendly SEO website more.
- However, that’s not all – of all the Google searches, 46% are for a local business, making local search engine optimisation crucial as well.
- And if you’re ever wondering if local SEO really matters, know that of the 46% searches for local businesses, 76% of users end up visiting their store in a day!
- Another important aspect of SEO is content – long-form content gets 77.2% more backlinks than shorter content. This clearly shows how content and digital marketing go hand in hand.
- SEO and keywords have a never-ending relationship – about 46% of marketers and SEO experts say that keyword management is one of the best SEO strategies to implement for better ranking.
- Also, with AI on the rise, an important statistic to focus on is that 75% of the AI overview generated by Google is from the top 12 websites that rank organically. This puts a lot of emphasis on ranking on the first page of the search engine.
- If you think about 2025, it is predicted that the market size of SEO will reach up to $106.9 billion.
Final thoughts
To sum it up, there are many more statistics that make up the SEO industry, but the common trends include comprehensive optimisation of voice searches, AI content, mobile devices, local searches, and more. Taking care of all these factors can take your SEO marketing game to the next level and help you generate never-before revenue.
