Every year, web development advances at a fast pace. As website developers look for new methods to innovate, new web technologies are frequently discovered. To stay competitive and draw in new clients, web development agencies and digital marketing agencies should anticipate these trends and adapt to the trends.

1. Blockchain

Blockchain is a mechanism for securely storing databases. It stores information in blocks, as opposed to traditional systems, and joins the blocks to form a chain. It has numerous advantages, one of which is that it improves the security and accuracy of transactions. Data is easily accessible to users since it is kept on a network. Since the blockchain system is decentralized, errors are less likely to occur. Without the need for middlemen, data can be moved throughout the network.

2. Progressive Web Applications (PWA)

A sort of application software known as a progressive web application (PWA) is created utilizing popular web technologies like HTML and JavaScript. PWA functions with a standard browser on any device. PWA development costs are relatively modest. It is possible to use it without relying on software distribution platforms like the Appstore or Play Store. It has capabilities for quick installation and automatic upgrading even when a user is not connected to the internet or is using an unstable network

3. Accelerated Mobile Pages (AMP)

AMP is an initiative by Google and Twitter working together to provide quicker mobile pages. Sites with AMP optimisation load quickly—in only two seconds—and rank higher than other mobile web pages. AMP enables local SEO service providers to cut expenditures on user experience while luring people with slow internet. This is especially beneficial for ecommerce SEO and ecommerce PPC service providers where shoppers use mobile for shopping.

4. Machine Learning (ML)

A cutting-edge AI-driven method for dynamically displaying the most pertinent content to each user is content customisation with machine learning, also known as predictive content personalisation. To enable software to analyse incoming data, spot patterns, and customise information, SEO agency developers utilise machine learning (ML). A lot of well-known businesses, including Tripadvisor and Netflix, employ this technology to tailor search results for their customers.

5. Motion UI

A front-end framework called Motion UI is used to create fully responsive site designs with motion in a native app environment. It has built-in motion that you may use for any design project. The strategy combines a variety of animated elements with bespoke animation integration and CSS transitions taken from SASS packages. It speeds up and simplifies UI design.

6. Multi-experience

The term “multi-experience” refers to the total user experience a single application provides across all digital touch points, including websites, applications, chat bots, wearable technology, etc. This technology’s goal is to support a consistent and smooth user experience. A variety of front-end tools and back-end services will be available to developers, helping to meet all requirements. It enables web-developers to build on low-code frameworks.

7. Cyber security

Cyber security is the safeguarding of computer systems and networks against data leakage, theft, loss, or disruption. The creation of algorithms that defend consumers from phishing attempts is one of the most recent advancements in this area.

8. Micro Frontends

A current web development trend is called “Micro Frontends,” which divides frontend monoliths into smaller, more manageable chunks. In contrast to traditional backends, microservices architecture has gained popularity in recent years since it enables developers to create customisable ones. Since its code bases are smaller, they are easier to manage.

9. Augmented Reality (AR)

Every conceivable industry, such as games, healthcare, and education, has been affected by this trend. Users can experience items in their own area via AR thanks to interesting, unique, and enjoyable designs. Today, a lot of e-commerce companies, including Amazon, IKEA, and others, are adopting augmented reality to improve the customer experience by building virtual showrooms.

10. Serverless Architecture

Software development using serverless architecture, commonly referred to as serverless computing, eliminates the need to manage server hardware or software by having programs hosted by a third party. You can avoid system overloading, data loss, and increased development costs with the aid of technology.