1. Make your product page more appealing

Your product page is the face of your online business, whether it’s on your own website or in a marketplace. An excellent product page can help you entice online shoppers and can have a significant impact on them. You may turn traffic into sales with an interesting product listing.

• Create detailed product descriptions that include information on the product’s characteristics, materials, weight, and size
• Use high-resolution photos from a variety of perspectives
• In your listing, include SEO-friendly keywords
• Allocate dynamic size charts

2. Publish paid ads

Paid ads are an excellent approach to making your products more visible. You can design ad campaigns for your products to enhance traffic and sales across all sales channels.

• Use Flipkart to place product listing advertising
• Make use of Amazon sponsored advertisements
• For shopping ads, use Facebook, Google, and Instagram

3. Engage in a sale contest for customers

The best way to attract customers is to have a sale! These are the most significant options for your ecommerce business to dramatically enhance conversion rates. Run promotional events on your brand’s website, such as a flash sale or a holiday sale, and engage in marketplace discounts.

4. Create a return policy that is centered on the consumer

A hassle-free return experience makes 72 percent of customers more likely to shop from an internet firm again. Furthermore, buyers’ trust in their products is bolstered by free and hassle-free returns. Although you have a typical returns policy when selling on a marketplace, you can do the following on a brand website:

• Post or link to your returns policy on your home page, footer, or product page in a precise and easy-to-understand manner
• Set a deadline for submitting returns
• Ensure quick returns and a variety of refund choices, such as store credits, the original way of payment, and more, to earn client trust

5. Reduce the number of abandoned shopping carts

In a single year, 67.91 percent of all shopping carts are abandoned worldwide, totaling $4.6 trillion in items. In order to enhance conversion rates on your brand website, it’s critical to lower your shopping cart abandonment rate. However, reducing marketplace abandonment is difficult.

• Maintain a quick checkout with 3-5 steps at the minimum
• Don’t confuse clients with hidden prices by being completely transparent about all costs
• Make free and quick shipment, as well as simple returns and refunds
• Provide a variety of payment options, such as debit cards, credit cards, UPI, digital wallets, and others
• In transaction forms, cultivate trust and credibility
• With live chat, toll-free customer service, and email, provide world-class help
• Eliminate sign-ups by allowing guests to check out
• Customers’ testimonies should be included to increase trustworthiness
• Exit-intent popups can be used to re-engage clients who have abandoned their carts
• Recapture customers by offering them incentives such as vouchers and discounts
• Send follow-up emails with photographs of the item they choose, as well as reviews or customer testimonials

6. Verify that inventory is properly managed

You should always have enough inventories to fulfill orders when selling on different sales channels or on your brand website. If you don’t have enough inventories on hand at the correct time, you could face a stockout, which means things are out of stock at the time of purchase. Furthermore, some marketplaces include stockout fines.

• Maintain inventory levels by keeping track of them
• Make sure that inventory is refilled on time

7. Deliver orders quickly and for free

Customers want free and fast shipping from ecommerce firms, regardless of whether they’re on a marketplace or a brand website. This means that if you want to boost sales, you must always satisfy the expectations of your customers.

• When selling on your brand website, provide free shipping on all orders or orders with a minimum cart value
• When selling on marketplaces, ensure on-time delivery by processing orders promptly and declaring orders “ready-to-ship” as soon as possible
• To reduce transit time, improve last-mile delivery,and split inventory across the country.
• Provide lightning-fast shipments, such as same-day or two-day delivery

8. Involve yourself more in cross-marketing to get more traffic

To increase traffic to your product listings, you can employ a variety of marketing strategies. Creating a strong online presence on social media sites and utilising email marketing are examples. This will assist you in increasing sales across all channels, including your brand’s website and marketplaces.

• To attract customers, use Facebook, Pinterest, Whatsapp, Instagram, and other social media networks
• Use email marketing, SEO, and SMS marketing to your advantage
• Collaborate with celebs and social media influencers

9. Compile feedback and reviews

Customers say online reviews affect their purchasing decisions 93% of the time. This means that online buyers buy from ecommerce firms that have high ratings and reviews. This will help you retain clients, and they will return to your brand website or marketplace, or both, to make a repeat purchase.

• On every sales channel, be sure you’re selling high-quality products
• Provide quick shipping to your customers and they will be ecstatic
• If a consumer is dissatisfied with your product or service, reach out to them and let them know that their feedback is valued

10. Raise the order value on average

Various merchandising tactics can help you boost your average order value (AOV) on your brand website. This will inspire your customers to buy more things from you, resulting in an increase in sales.

• On both your product page and your checkout page, make product recommendations
• Mandate minimum order incentives like free delivery, coupons, samples, or even direct discounts if you have a large enough order
• Create customer loyalty programmes and give customers who are willing to spend more additional perks
• On your brand’s website and marketplaces, offer product kits and bundles to improve the perceived value of a transaction