Backlinks: Definition and Importance

Backlinks : Definition and Importance

Backlinks : Definition and Importance


Everyone needs more search traffic. But not everyone gets it. 90 percent of the bloggers never get more than 100 visits a day from search engines.

If you don’t get sufficient traffic from search engines, you cannot increase sales or improve your brand. So, how do you increase search traffic?

The answer is: Create high-quality backlinks.

The better links you create, the more traffic you will get from different search engines.

So, how do you get more traffic through backlinks? Before diving into the nitty-gritty of backlinks, let’s know more about the basics first.

Why are backlinks built?

Backlinks are regarded as votes by search engine crawlers. The more links that point to your sites, the more weightage your web pages/ blog pages will have in search results. You get better search rankings by building high-quality links.

That’s how the majority of the websites rank effortlessly even for competitive keywords. Because they get linked by millions of blogs all over the globe.

Why are backlinks important?

Backlinks help with 3 main things.

1. Rankings

Search engines such as Google consider backlinks as votes of confidence. In simple words, the more votes your webpages get, the probability of them ranking for relevant search queries increases.

The number of backlinks from unique websitesis associated powerfully with organic search traffic.

2. Discoverability

Search engines search for new content by revisiting pages they already traversed to check for new links.

As search engines revisit popular pages more frequently than unpopular pages, they mightfind your content quickly if you get backlinks from popular sites.

3. Referral traffic

Backlinks are there to point people to useful resources. That’s why they’re clickable. When a user clicks on a link to your site, you get referral traffic.

Why backlinks are important to the Google Search algorithm?

About 20 years ago, Google was just a small start-up with a mission to offer the best possible search results to people searching for information. Within a few years, they had ousted the competition with the exceptional quality of their search results.

The reason behind this? Google was the first to rein in the power of backlinks – to understand that the keywords you added on your pages were only a sign of how good you might be.

They understood that what other people talked about you on external websites where you had no control, was probably more reliable compared to anything you said about yourself.

The Google search algorithm is becoming more sophisticated in its efforts to recognise spam and offer quality results. Along with backlinks, the Google search engine has included over 200 factors to their algorithm to improve and refine results. Factors such as website download speed, social media signals, domain name age, content quality, website architecture, and many others.

But high-quality backlinks are the strongest signal, and so will always be anessential part of how the algorithm works. Getting quality backlinks is essential, and always will be important to ranking well in Google search results.

How to get high-quality backlinks?

Some researched techniques for getting high-quality backlinks are:

1. Becoming a Source for Reporters and Bloggers

2. Publishing Crisp Content

3. Building Links from Outdated Resources

4. Using Content Formats Proven to Generate Links

5. Publishing Ultimate Guides

6. Using Branded Strategies and Techniques

7. Authority Resource Pages

8. Turning Brand Mentions into Quality Backlinks

9. Send “Feeler” Emails

No secret sauce will get you Good Quality Backlinks with no effort.

If you are ready to put the work in, then even normal sites can rank in the search results pages.

If you are already following this checklist for your website, then you are on the right path. If you need help with this, feel free to get in touch with us.


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