Content marketing and SEO are great ways to drive traffic to your website. The only problem is that this tactic can take months or even years to generate massive amounts of traffic. There is another fast track to success – PPC advertising. For an Ecommerce company, PPC Ads provide one of the best marketing channels that increase conversion rates and bring a high ROI. PPC makes up for an incredible advertising model for its unlimited scope to optimise, test, and scale. All of this is a must-have for an Ecommerce business.
Pay-per-click advertising or PPC for Ecommerce or Ecommerce PPC is an online advertising strategy that promotes online stores and their products through PPC ads. These Ecommerce PPC Ads can appear on search engines, social networks, and websites. Ecommerce PPC ads are great for increasing sales because you get to pay per click, and it targets shoppers who are ready to make a purchase.
What is the role of PPC in the Ecommerce business module?
It’s easy to create ads for most PPC Ecommerce Campaigns. These Ecommerce PPC Ads are usually small and usually consist of a headline, a few lines of ad text, and sometimes an image. These ads can be pop-ups on the majority of online shopping portals, gaming platforms, movie-streaming platforms or even on search engines.
A well-formed Ecommerce PPC Campaign includes different types of keywords with different purposes like highlighting your brand name, product name, or product features.
Brand keywords contain your brand name. Branding keywords are simple. As a rule, they are of very low cost and high quality. It also offers great results in terms of click-through rate (CTR) and conversion rates.
The commercial keyword is the most valuable term in the PPC arsenal. This very deliberate term is usually used by potential customers who are “at the end of the process” and are more likely to make a purchase.
Bidding on a variety of broader or low-intent PPC keywords is important for increasing the reach of your account and business, but it also helps build brand awareness. Remarketing strategies can improve conversion rates for different keywords.
Long–tail keywords are longer, very specific and unique phrases that are often very inexpensive and lacking in keyword competition. However, long-tail keywords are often small in quantity and reach.
Competitive keywords demand a bigger budget for its neck-to-neck competition with the other brands. It’s a great way to showcase your brand or offer to people looking for a competitor’s product or service.
Once you’ve created your Ecommerce PPC Ad and selected your keywords, it’s time to decide what kind of bid to time to go for your ad. Default bids are based on the competitiveness of your chosen keywords. A large number of profitable keywords that many companies are targeting will cost more per click than a small number of keywords. This is one of the reasons why quality query research is so important in Ecommerce PPC Management.
Three Reasons to Use Ecommerce PPC
Reason #1 Get Results Faster Than Inbound Marketing
Even if you’re a good marketer, it can take 6-12 months to develop an inbound marketing strategy. With PPC, you can drive visitors to your site in hours, not months. Ecommerce PPC works well because it fits perfectly with the business structure. Ecommerce PPC Advertising Campaigns are fully effective to the last penny. The process of optimising an online store for conversions is very similar to optimising a PPC campaign for increasing clicks. This shouldn’t come as a surprise to online store owners.
Reason #2 Get a Good Control over your Budget and Ad Type
SEO and content marketing are great ways to increase traffic to your site and attract potential customers. However, one of the main disadvantages of both strategies is the complexity of processing results. The result is based on the popularity of the ads. You have to be experimental in your ads. Even regular search traffic can change dramatically at any moment depending upon the scrolling on the search engine. Such as rank higher on search engines depending upon the important keywords used or they may be penalised by Google. You can expect more traffic sources, but don’t know what trouble awaits.
On the other hand, in a PPC campaign, visitors are directly related to the amount spent, and the search engine algorithm is less important. If you need exactly 10,000 visitors, you can get exactly 10,000 visitors on a fixed amount set for 10,000 visitors. Perhaps the most profitable aspect of PPC for Ecommerce companies is how they target their campaigns. You can choose what to promote and when to promote.
Reason #3 Get to Analyse Ad Performance in Real-time
If you sign up with an Ecommerce PPC agency, you often don’t get to see the results of the campaign until after the campaign ends. This is exactly the opposite of what happens with Ecommerce PPC advertising. Data can be obtained in real-time. You can use these statistics to change words, use keywords, and enable promotions. PPC analytics can also display demographic data. This information will help you plan your overall marketing and remarket it using a new Ecommerce PPC strategy.
Fetching good results requires a well-planned and consistent PPC advertising strategy. We hope this article benefits your business model and provides an insight into a reliable Ecommerce PPC marketing strategy. By hiring Ecommerce PPC Experts and specialised Ecommerce PPC Service providers, you can plan better strategies and implement them more consistently across various platforms.