Channels - Cresconnect

These 10 Tips Will Help You Reach Your Customers Better

webdemo_cd — Tue, 01 Nov 2016 10:01:16 +0000

With so much competition online, you can’t follow the formal guidelines of reaching out to people. The rule of thumb to stand out is about daring to be different. While there are ways to gain better exposure, you also must think outside of the box. You should invest back into your company in the smartest and most effective ways. Here are some tips to assist you in reaching the right customers. 1) Give out free samples Whatever it is you’re selling, giving out a free sample is a highly effective means to reaching customers. Nobody is going to throw away something free that will enhance their life. Think about what you can offer that represents your company best and starting giving it away for free. If you’re electronic, this could be a free “How-To” guide. 2) Host an online event Reach out to your customers by hosting a webinar that is highly useful to potential customers. It should involve solving some kind or problem or a guide on how to do something. Hosting online also generates traffic so you have more benefits when you create an event. Put together your own Meetup group with a niche defined theme. This allows you to target the right people that could potentially become clients. 3) Get into the Reddit Community Reddit is a great tool to spread the word about your product or services and can easily attract many fans. Your job is to create engaging content on a regular basis, offering useful information. This develops your reputation on sub-reddits like Small Business. You can ask for feedback on your services or product here. 4) Selfie Campaign Why not create something like a selfie campaign. First, start taking pictures of yourself with your product so people get the general idea of what you are doing. Then, reach out to loyal customers, friends or employees and ask them to take selfies with your products. Be sure to include contest and offer discounts or prizes to those who are advertising your products via selfie pictures. 5) Run a LinkedIn Group To build your authority and gain a loyal audience, run a LinkedIn group and moderate it on your own. You can reach out to your desired demographic and ask them to become a part of your group. Then post helpful tips and articles while of course promoting other people’s work to show you’re invested in their success too. Send out promotions or request feedback to create more interest in your business. 6) Ride on someone else’s coat tail Why go through all the hard work of gaining an audience when the community has already been brought together by someone else? Identify people and influencers with a big social media and blog following. Contact them about your services and offer to lend a hand. What you aim to do here is create a relationship before asking if they would team up and work with you. Submit a guest post or ask for a mention in their next newsletter. 7) Utilise YouTube Get creative and create fun videos by using toys to get your message across. While tutorials can get you some exposure, YouTube is saturated with these types of videos. Make a Claymation with Play-Doh. If you have kids, get their feedback and use their toys. Think outside of the box, make it fun and make sure it’s relevant. 8) Join up with someone in the industry See who’s running a promotion in your industry online and ask if you can donate free products as a prize. You could potentially reach a new type of customer you didn’t know you had and find yourself in a viral promotion getting you valuable press. 9) Create an online course Create a free ecourse to build trust with potential customers. This can include offering real solutions to a problem. Udemy has made it easy to create a course and they have a built-in audience of people looking for classes and content. At the end of the course, offer free services, coupons or samples in exchange for signing up to get your newsletter. 10) Viral contest You may have to spend some money when you set up a viral contest in order to get people’s interest. You may offer up free laptops, cash or even a vacation and set up ways to help your readers spread the word. For example, you could tell them that for every tweet and social share they make, they get an extra chance to win. You can start by trying two or three strategies mentioned above to reach out to your million customers! Cresconnect has been in the business of building websites and providing web services for its clients for many years now. The company takes a personalised approach with its clients giving them exactly what they want in terms of marketing, website optimisation, and search engine optimisation.

The post These 10 Tips Will Help You Reach Your Customers Better first appeared on Cresconnect.

15 Ingenious Ways Website Maintenance Helps Your Business

webdemo_cd — Tue, 04 Oct 2016 10:03:25 +0000

As a business owner you are likely to always be on the hunt for ways to grow, improve, and get the word out about your business. Obviously there are all kinds of ways to do that. What most people don’t often think about though is how website maintenance can actually help in all of those areas. In this blog we’ll take a look at 15 ingenious ways website maintenance can actually help your business out.

Keep up with technology. If your website is behind the times when it comes to technology, it reflects negatively on your business. It’s important to keep up with the current technology to show customers you’re serious.
A great website creates a positive customer experience. If a customer visits your website and is unhappy with the experience, it’s very likely they won’t return.
It shows your company is willing to invest in itself in order to provide a great product or service. This is something that builds trust in a brand.
It will improve your Google ranking if the website is working well as more and more people will visit it.
You can make sure that the speed of your website is up to today’s current expectations and standards. If pages take a long time to load, you’re going to start losing customers.
It creates fewer issues with customers. Let’s say for instance your website offers an area to purchase items. This process needs to be smooth, fast, and easy to understand in order to get customers to return.
Ensures the highest level of security. Your customers need to know you have a secure website, and from your end it’s important to know that there’s no problem regarding security.
It gives you a chance to present and promote your business exactly how you want.
You can change up the look and messages whenever you want, and the changes can go live immediately.
It allows you to reach your customer base quickly and easily should you need to.
Revamping the website on a regular basis shows the business is growing and expanding, which always creates interests and helps to build trust.
It shows you care and are listening to your customer’s wants and needs. If you leave the website stagnant, then it looks like no-one is maintaining it, which translates to “no-one cares”. That is not the message you want your business to convey.
It provides you with the opportunity to find and fix any bugs that may have the website acting up.
It gives you an opportunity to look at the website and decide if it may be better to hire a professional website maintenance provider. By doing this the responsibility is offer your shoulders and you know the maintenance will be done on a regular basis.
Most importantly, by maintaining your website on a regular basis you help to prevent it from crashing. Once a website crashes it can be a long and expensive process to get back up and running, not to mention stressful. During this time it’s very common to lose customers, and unfortunately it can be hard to win them back.

Making sure you conduct website maintenance on a regular basis is something that keeps the website running smoothly, helps to attract customers, and lets them know you care about them and want to provide them with a great site and experience. Cresconnect has been in the business of building websites, web design development, and providing web services for its clients for many years now. These web designers in London take a personalised approach with its clients giving them exactly what they want in terms of marketing, website optimisation, and search engine optimisation.

The post 15 Ingenious Ways Website Maintenance Helps Your Business first appeared on Cresconnect.

The Importance of Social Media: Managing Your Online Presence Effectively to Improve Your Rankings

webdemo_cd — Mon, 09 Jun 2014 10:52:34 +0000

The rise of social media has been nothing short of phenomenal. From the inception of Facebook in 2004, the way in which businesses interact with their clients has completely changed, and many companies now consider social media to be one of their most powerful forms of marketing.

Social Media in 2014: Why does it matter?

It’s long been known in the corporate world that social media can reap considerable rewards in terms of brand awareness and increased sales. However, it’s probably not a hyperbole to claim that it has never been more significant to your marketing campaign than now, in 2014. It would seem that search engines such as Google have now placed increased importance on social media, in particular, the website referrals that come from sites such as Facebook, Twitter and Pinterest. It’s no secret that Google approves of website referrals, but it would seem that it places special value upon referrals from social media sites. Therefore, it’s vital that your company is utilising these social media sites as much as possible, in order to not only develop interest in your brand, but to help improve the rankings of your site on the search engines.

Managing your social media effectively to reap maximum results

Know where to focus your efforts. If you plan to manage your social media alone, then it may be worth focusing your efforts on just one or two particular sites. Facebook still rules by a significant margin; in figures released last year, it was confirmed that over 21% of all website referrals online came from the site. However, Pinterest is gaining ground at a rapid rate and is now up to 7% (and increasing in popularity at a speedy pace). Interestingly, Twitter still lags behind in terms of referrals, generating only 1% of all website referrals across the Internet.
Post at the right time of day. Depending on your target market, there will be times of day that will be more effective than others, in terms of audience reach. If you want to get it right, it pays to know your customers. When are they likely to be online? Once you know that, make sure you’re posting, at least once a day, at that exact time, to obtain maximum exposure.
Don’t just sell. Social media marketing is a rather different process to conventional marketing. The focus is less upon selling, and more upon developing a long-term relationship with your target market. Try to post on topics that will be of genuine interest to your audience; such as useful tips related to your business or news stories related to your industry. This is far more likely to generate website click-throughs when you do post about something that you’re selling.
Make it colourful. Official research has suggested that people are far more drawn to posts with images or video content, than to those with words alone. Of course, you may not want to fill every post with images, but using a well selected photo every so often can really help to generate attention.

Effective social media management

Managing social media effectively can be an extremely difficult task, not to mention vastly time consuming. If you simply haven’t the time to devote to it, then rather than ignoring it entirely, consider hiring an expert to manage it for you. If you want to find out more about our social media management services, just get in contact right here.

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