Phase 1 Prototyping
Having understood the overall vision that Gioia had set out, we got to work looking at the various personas that would visit the site to begin building their journey. We provided Gioia with Storyboards to help them visualise the future website and experience what their users would. The project was a lot of fun as the team learnt a lot about the great Italian style and also managed to take in some Italian whilst implementing the Multi language setup.
Phase 2 Style concept
In order to properly fulfil the expectation of Gioia Milano from us, we incorporated photos that the client had carried out during a Professional shoot and kept the fashion style colours around the theme. The feel of the site needed to be chic and elegant and provide a very sophisticated platform for the elegant items of clothing. We provided a design with a touch of style, fashion and optimised user experience. Being an eCommerce website built by us on Magento, we kept the user experience on priority throughout the entire design process.