ABC Playgrounds

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About the company

ABC Playgrounds manufacture, supply and install outdoor play equipment and safety surfacing across the UK. They offer a wide range of standard play space products. With over 20 years of working in the play equipment industry, ABC Playgrounds have the knowledge and experience required to fulfil all orders with absolute professionalism.

Objectives of the website

  • Promote the best quality play equipment and safety surfacing products to schools across the UK.
  • Showcase the products with specifications and actual images.
  • Product Catalogue should be available to be downloaded as a PDF.
  • Obtain User Accessibility and Website Engagement through Responsive Web Design.
  • User-friendly backend to amend for new content management.
  • Improve SEO performance
  • Custom Web Design
  • Responsive Web Design
  • Free Estimate throughout website
  • UX Design and Content Strategy
  • WordPress CMS Development
  • Future-Friendly Web Development
  • Search Engine Optimisation and Analytics

Phase 1 Prototyping

ABC Playgrounds needed a better digital representation for the complete playground solution that they were offering. Starting from scratch we created simple product categories that allow users to go straight to the relevant products.

Phase 2 Style concept

In order to fulfil the requirements of ABC Playgrounds, we integrated photos that the client had taken after an installation of play equipment and oriented style colours around the theme. The feel of the site needed to be flashy and playful and provide a very personal platform for the elegant play equipment. We provided a design to optimise user experience.

Phase 3 Bringing it all together

In order to gather all requirements on the new website’s fresh look, our development team defined all product categories throughout the website in prominent places. Provided better navigation and greater visibility to the visitors and improved the site’s overall functionality like product images, information, product catalogue, brochure downloading etc.
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